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At Lombard Accountants, we understand that the customer is always right. Keeping a customer happy isn’t just good business management, it’s good for business, returning business. You want your customers to feel valued and that they are spending their money with a business that appreciates their custom and is willing to show that gratitude. Whether you are selling big-ticket items like cars for example, or maybe you are selling your own services, having a good after-sales service can only help your business. 

Interacting with someone that has just bought from you or used your services is a golden opportunity to start building a customer relationship. Take advantage of being top-of-mind and see where it can take you – and ensure you’re offering the best after-sales service to this brand-new customer. It could lead to a referral, or at least to continuous business with that customer. 

Here are some tips on offering good after-sales service from the Lombard Accountants team:

• Have a great customer service culture – if a new customer has questions, or a problem, you need to make it as easy as possible to get in touch. Whether this is via a phone helpline or email support, it’s important that your customer service is friendly, helpful and creates the right impression of your brand. If new customers leave with a good feeling, that can be the start of a long and valued relationship.

• Check in – checking that a customer is happy with their product/service is always a good idea. They may be a brand-new customer, or they may be an established buyer of your products, but you want them to know that you care. 

• Set up an after-sales email – once a sale is made, it never hurts to send the customer a thank you email, or even better have some emails stored on your database for different levels of customer, such as first-timers or returning.  These will include things like congratulating them on buying the product, asking them for feedback, checking in on their ongoing product needs and sending them exclusive customer offers.

• Offer exclusive deals– Customers like to feel special, so creating exclusive customer offers is one way to make your audience feel valued. Offer them discounts, give them early access to new services, or send them a discount offer when they reach certain milestones as a customer. 

Word of mouth still goes a long way in Ireland in terms of landing new customers. We at Lombard Accountants know that ourselves and we believe in strong after sales care in order to keep our customers happy. Implement the above tips for your business and you may see an increase in returning business.

If you would like to discuss your business needs. Call Lombard Accountants on (01) 678 9960 or email hello@la.ie

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