Does your companies website create the right first impression?
Does your company website deliver the best possible impression of your business? If not, you need to fix it. The Lombard Accountants team are aware that your website is sometimes the first thing prospective customers see of your company and your website must tell your audience what you do – and do it fast. In the digital world we live in, your company website is a vital ‘shop window’ for your products and/or services and for your company brand.
With so many customer relationships starting online, it’s never been more important for your business to have an effective and highly engaging website.
Now is the time to take a step back, look at your website afresh and ask yourself some important questions about its ability to achieve all these aims. The below suggestions from us here at Lombard Accountants will help you audit your current website, so ask yourself:
- Is your home page informative enough? – does your homepage tell visitors what you do, in the most simple and straightforward way? And does it do this without resorting to jargon, abbreviations and technical language? If you can explain your key vision and value to a prospective online customer in simple, plain English terms, you stand far more chance of both a) engaging them and b) converting them into a customer.
- Do you have an ‘About Us’ section? – your site should explain who you are as people, and what your values and expertise are. If your site is full of declarations about how brilliant your products are but has no introduction to you as people, it’s very hard for prospects to properly engage with you or your brand. Add credibility by sharing who is on the team and explain what you’re like as people. Include photos, so people can put a real human face to your business.
- Can people tell what your website sells? – does your site quickly explain what products and/or services you deliver? Make it easy for people to find your products/services and explain what they do in the same simple, plain English way as the rest of the site.
- Is it easy to purchase your products/services? – If you run an eCommerce site, make the online sales process easy, quick and intuitive to use. Is the process of signing up and making a payment as seamless and hassle-free as possible? Do you have multiple payment options, so customers don’t find it a hassle to pay you?
- How do prospective new customers make an enquiry? It’s likely that a prospective customer will have questions to ask. Include an enquiry form for prospects to fill out. Request some basic information about their enquiry and/or business to improve the initial review and filter process when vetting new enquiries and customers?
- Can people book time for a consultation? If you’re a service business, you’ll want to make it simple for someone to book a time. Make sure you have a clear ‘Book a meeting’ landing page or button. Provide your sales team and/or account managers with an option like Calendly so prospects and customers can book at a suitable time by consulting your team’s online diary.
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