Marketing and promoting your new business
The Lombard Accountants team know that even with the best products and/or services in the world, you won’t make many sales if your intended customers don’t know about your business. To raise awareness of your brand and kickstart your sales process, you need to start marketing and promoting the company.
Sales and marketing don’t have to be complicated, but it is important to have a clear idea of your customers’ preferred channels and how you can engage with them in these places. Here are some tips from the Lombard Accountants team:
Create a website and an online/digital presence
We live in a digital world, so having a presence in the digital space will be vital – somewhere your potential customers can engage with you and begin buying your products.
Start with a website of some sort – a place that will become your digital shopfront and the hub around which your marketing will function. For small micro-businesses, this could be as simple as creating a Facebook business page, but most serious small businesses should invest in a full-scale website.
Set up a sales team and start engaging with customers
To push your sales engagement, you need a sales team – or at the very least, one person who’s focused full-time on sales and business development.
As a new business, you’re entering a market where (at present) most of your target audience are unaware of your products/services. With a sales team in place, you can start to field enquiries, arrange product demos, book meetings with targets and begin the process of engaging with your chosen customer audience.
Make the most of your social media presence
Your website will be your main digital hub, but having a social media presence is also a critical part of building engagement and creating meaningful relationships with your customers.
Facebook, Twitter, Linkedin and Instagram are all good social media platforms to consider. What’s important is to research where your target audience hangs out online. For example, if your ideal customers are all on Facebook, there’s no point in posting much content on Twitter. Choose the most relevant social platforms and use these accounts to post regular content and engage with your audience.
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