Is your business getting a slice of the online retail boom?
We know in the Lombard Accountants office that whether your business sells goods, services, or both, your customers are first searching for you online. Your website is more than simply an online storefront or basic business card. It can be a tool for marketing, customer acquisition, sales and compliance.
It’s common to see businesses underinvesting in their website and social media branding – not spending time or money on staying up-to-date and in touch with customers, or providing a subpar customer experience. These days, it’s highly likely that your website or social media channels are your customer’s first experience with your brand. The Lombard Accountants team have learned through experience with our clients that an online presence is vital.
In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide, according to research by Statistica. At the same time, spending at physical stores has dropped.
While that was strongly influenced by Covid restrictions and distancing measures, the trend is clear: online shopping is gathering steam.
Does your business provide a great user experience for your online customers?
To capture as much online business as possible, your website should be easy to navigate, mobile adaptable, and have a simple shopping cart and smooth transactions so customers can pay you with ease. Your social media presence will depend very much on meeting your customers where they spend time online, so it will vary by industry and target market, but it should reflect your business’s values and drive engagement and sales.
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